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A week in Ideal

13 July 2018

Work placement Billy gives an insider view to working at Ideal for a summer placement. 

Welcome to Ideal! Tell us a bit about yourself and your education so far?

I’ve been studying at Shoreham academy for 6 years and am currently in my college stage of education. My subject areas are ICT and Photography which is why working in the marketing department at a Technology company seemed like a logical fit. My job title at ideal was Marketing Assistant.


What do you like to do outside of work?

In my spare time I enjoy going to gigs and festivals and aim to go to one at least one a month! I’m also a keen football fan and often travel around the country watching Brighton and Hove Albion FC.


Why did you decide to do a placement?

I felt a placement was important in order to expand my work experience and build up my CV.  I also wanted to get a feel for working in an office environment to help me decide what I want to do in the future. Working at Ideal has helped me achieve just that.


What was your first impression of Ideal?

My first impression was that everyone was very friendly and that there is a really nice, relaxed working environment.


What did you learn the most from your time at Ideal?

What was great about my time at Ideal was that I learnt a lot and also had the opportunity to apply some of the skills I have learn at college and in my part-time job.

One of the keys things I learn was to how to use HubSpot - a marketing automation programme to analyse the website, create new webpages for campaigns and delve into key words SEO (search engine optimisation). By doing an in-depth analysis of competitor and partners sites I improved my commercial awareness and also learnt interesting marketing terminology such as ‘website carousel’ and ‘Call to Actions’.


Do you feel you made a difference to Ideal during your week at Idea?

As part of their regular review and refresh of the website the marketing team analyse traffic and search trends. I completed this analysis to build the foundations for the up and coming refresh and presented my findings at the end of the week.