Claire Hopkins

Founding Director

Recent Posts

Try not to be a woman
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On the surface of it, you'd be forgiven for thinking it's been a bad six months or so for sexism. A series of leaks, accusations and other controversies have exposed the 'bro' culture apparently...
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On International Women's Day, still much work to do
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It's International Women's Day, and this year's theme 'being bold for change' calls for everyone to help forge a better working world - a more inclusive, gender-equal world. That's long been a...
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Ambition and entrepreneurship in a changing world
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At the start of November I was in San Francisco for Cisco's Partner Summit. Cisco knows as well as we all do that in 2016, the IT industry is long embarked on its journey away from hardware sales...
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Women in IT: Naomi Trickey
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Our series of interviews with Women in IT is uncovering some persistent themes, but also a variety of experience - and differing opinions on how to encourage women into the industry. I have been...
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Moving up the Tech Track 100
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I'm fiercely proud of Ideal and the care with which we're all working to build the business, so I'm particularly pleased that we again feature in the Sunday Times Hiscox Tech Track 100 - an annual...
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Investing in our future
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If you follow Ideal's news, you'll know that we've recently announced promotions in our relationship with three of our key partners. In addition to our Premier level partnership with Cisco, we're...
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New office, same values
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If you're in touch with us, you probably know that on Monday we moved into brand new offices in the centre of Brighton. It's a big change - we'd been happy for five years in our Kemptown home - so...
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Digitisation: disrupt or decline, and why it matters
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Like many businesses, last Thursday's referendum result has got us thinking about the future, and how we and our customers will manage the changes it might hold. Change is a given in the tech...
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Finding the right space to grow
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One challenge that any growing business faces is working out how much space you need. In the current property climate it takes nerves of steel. I know this from personal experience as it's exactly...
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Five take-aways from Cisco's partner conference
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Last week I attended Cisco’s Partner Summit and Marketing Velocity conference in San Diego. Marketing Velocity is an inspiring day full of speakers and workshops focused on marketing best...
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Ambition, education and infrastructure: taking the lead in our Tech Nation
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Last week I attended an event at City College which brought together politicians, education providers and employers to share ideas, and to work with the college to create a new institute providing...
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