Talking strategy at the Cisco Partner Summit

14 November 2017

Earlier this month I had the privilege to attend the flagship Cisco Partner Summit in Dallas. By invitation only, and with only about 60 places available to UK partners, it is the hottest ticket in the Cisco partner world, yet Ideal has been there on several occasions: a testament to the fantastic relationship that has developed between our companies over the years.

So what were the highlights? As you'd expect the content was brilliant: thought-provoking, entertaining and directly useful in equal measure. Everything Cisco shared was framed in the context of a changing world. For me, with my role in defining and steering Ideal's direction, it was great to explore the deep synergy between Cisco’s strategy and our own.

In brief, Cisco has identified five key concepts for partners to focus on which, delivered together, will help our customers build what it terms ‘secure intelligent platforms’, enabling their digital journey:

  • Security is foundational
  • Reinvent the network
  • Embrace a multi-cloud world
  • Unlock the power of data
  • Employee and customer experience

At Ideal we continue to focus on the core areas of business on which our reputation has been built, but we're also carefully extending our offerings to remain current, and to ensure we can deliver the value that our customers demand. With our declared strategic focus on our security, networking, cloud and internet of things propositions, the synergy with Cisco is clear.

I was delighted to have the opportunity to represent Ideal in Dallas. I've returned to Brighton excited to continue working together with Cisco to help our customers build, secure and run their technology platforms, as they transform their business for the new era of intelligence. Looking forward to next year’s partner summit, I'm energised by the prospect of the value we can add, the innovation we can bring and the success we can deliver to our customers during 2018.


Image: Daxis/Flickr, Creative Commons