Our insight


It looks like the worst of the weather might be over, as the Beast from the East slowly relaxes its grip on the UK. In Brighton's comparatively small freeze, my plan B was to ditch the road bike for my mountain bike, wrap up extra warm and enjoy an amazing snowy ride to Ideal along the seafront. What was yours?

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We're always working to build stronger relationships with long-term, established players, but in the new partnerships we've announced this year, Ideal is also investing in new and exciting technologies. In Rubrik, we've added a partner with something truly disruptive: an appliance-based, converged backup offering that's so 'right' it's a wonder nobody did it before.

I want to explain what it does and why it's brilliant.

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