Our insight


Pick up the phone to Ideal just now and you might detect elevated levels of grooviness. Stroll past our office and you'll likely find yourself moving just a little more slowly. Come in for a meeting and, well, there's a huge, psychedelic snail sunning himself in our meeting room window.

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Time moves quickly. It seems like minutes since the top of the year, but here we are in Q3 and I've been at Ideal for eight months. A lot has happened. A lot more is happening, and this feels like a good point to pause for reflection and take a look at what the future holds for Ideal and its customers.

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Our series of interviews with women who work in IT and the technology sector was started by co-founder Claire. It's a response, in part, to the lack of female applicants for our job vacancies.

As digital marketing manager and founder of Brighton Digital Women, Rachel Finch is a well-placed advocate for women in Brighton's thriving digital industries. Here she shares her experience, and offers advice to anyone starting their own career in technology.

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I'm fiercely proud of Ideal and the care with which we're all working to build the business, so I'm particularly pleased that we again feature in the Sunday Times Hiscox Tech Track 100 - an annual league table of Britain's fastest-growing private technology companies. Not only that, but we've climbed three places from last year to reach number 47.

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