Our insight


Earlier this month I had the privilege to attend the flagship Cisco Partner Summit in Dallas. By invitation only, and with only about 60 places available to UK partners, it is the hottest ticket in the Cisco partner world, yet Ideal has been there on several occasions: a testament to the fantastic relationship that has developed between our companies over the years.

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On Thursday 24th November, Cisco brought its UK Partner Forum to Brighton, attracting delegates from across the UK to Ideal's home city. Having the event on our doorstep gave us a fantastic opportunity to renew and strengthen our already strong relationship with Cisco, network with industry colleagues, and catch the various speakers and events on the day. Here are some of our highlights.

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At the start of November I was in San Francisco for Cisco's Partner Summit. Cisco knows as well as we all do that in 2016, the IT industry is long embarked on its journey away from hardware sales - the so-called 'box-shifting' days - towards a model where hardware is commoditised, and the value is in unlocking performance through software, delivery and service.

That's a fundamental change which has presented a strategic challenge for a network hardware company like Cisco

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I spent two days in Lisbon at Cisco EMEAR collaboration summit last week seeing how beautifully designed, innovative messaging, phone and video technology can be used to collaborate brilliantly with colleagues and customers. This is my report

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