Our insight


Time moves quickly. It seems like minutes since the top of the year, but here we are in Q3 and I've been at Ideal for eight months. A lot has happened. A lot more is happening, and this feels like a good point to pause for reflection and take a look at what the future holds for Ideal and its customers.

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2016 was a year full of highlights for Ideal, and if its first quarter was anything to judge by, 2017 promises just as much excitement. Since January we've welcomed two new directors, many new starters and two new technology partners - reassuringly, we're still focused on our trademark excellence. With more events and announcements in the pipeline, here are five highlights from our year so far.

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On Thursday 24th November, Cisco brought its UK Partner Forum to Brighton, attracting delegates from across the UK to Ideal's home city. Having the event on our doorstep gave us a fantastic opportunity to renew and strengthen our already strong relationship with Cisco, network with industry colleagues, and catch the various speakers and events on the day. Here are some of our highlights.

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At the start of November I was in San Francisco for Cisco's Partner Summit. Cisco knows as well as we all do that in 2016, the IT industry is long embarked on its journey away from hardware sales - the so-called 'box-shifting' days - towards a model where hardware is commoditised, and the value is in unlocking performance through software, delivery and service.

That's a fundamental change which has presented a strategic challenge for a network hardware company like Cisco

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In just three summer months, Ideal has strengthened its partnerships with three key suppliers, been recognised as one of UK's the fastest growing private technology companies, and moved into a brilliant modern office in the heart of Brighton. In many ways Q3 was one big highlight, but in case you missed them, here are some of the things that made it special.

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I'm fiercely proud of Ideal and the care with which we're all working to build the business, so I'm particularly pleased that we again feature in the Sunday Times Hiscox Tech Track 100 - an annual league table of Britain's fastest-growing private technology companies. Not only that, but we've climbed three places from last year to reach number 47.

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If you follow Ideal's news, you'll know that we've recently announced promotions in our relationship with three of our key partners. In addition to our Premier level partnership with Cisco, we're now a NetApp Gold Partner, VMware Enterprise Solution Partner, and a Palo Alto Networks Platinum Partner.

These accreditations reflect our commitment to investing in the development of expertise across the breadth of our product portfolio, which includes security, network, storage, virtualisation, data centre and unified comms.

I believe this breadth and depth of expertise is unusual in a smaller IT firm, so I wanted to explain here why we make this investment.

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If you're in touch with us, you probably know that on Monday we moved into brand new offices in the centre of Brighton. It's a big change - we'd been happy for five years in our Kemptown home - so here I want to follow up on my previous post and share how we've set up the new office to change how we work and reflect our culture and ambition.

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2016 is flying by. Half-way through the year, Ideal is preparing for a move to new offices, delivering outstanding work for its clients, and still discussing and engaging with some of the most pressing IT issues. Here, in case you missed them, are five of the most interesting things we talked about in Q2.

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Business, and IT in particular, moves pretty quickly. Already we're at the close of the first quarter, and the Ideal team has been engaged with a range of products, challenges and issues. In case you missed them, here are five of the most interesting topics we've been talking about this year.

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Last week I attended Cisco’s Partner Summit and Marketing Velocity conference in San Diego. Marketing Velocity is an inspiring day full of speakers and workshops focused on marketing best practices. Here are five things that I took away from the event.

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