Our insight


It's been nearly a couple of weeks since I came back from VMWare 2017, and even now my head's still spinning a bit. I'd always planned an extended trip to Barcelona, initially to take a couple of days' holiday, but in the end almost the full six-day stretch filled up with meetings, briefings and workshops.

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We've been building an increasingly close partnership with Palo Alto Networks - the disruptive next-generation security company behind innovative products like Traps. Last month I was out in Vancouver for Ignite, PAN's annual cyber security conference, and as PAN's UK and Ireland Technical Champion of the Year 2016 I had the privilege of a one-to-one with its engaging founder, Nir Zuk.

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We're always working to build stronger relationships with long-term, established players, but in the new partnerships we've announced this year, Ideal is also investing in new and exciting technologies. In Rubrik, we've added a partner with something truly disruptive: an appliance-based, converged backup offering that's so 'right' it's a wonder nobody did it before.

I want to explain what it does and why it's brilliant.

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2016 was a year full of highlights for Ideal, and if its first quarter was anything to judge by, 2017 promises just as much excitement. Since January we've welcomed two new directors, many new starters and two new technology partners - reassuringly, we're still focused on our trademark excellence. With more events and announcements in the pipeline, here are five highlights from our year so far.

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You've probably seen our recent announcement that we've entered into partnership with Pure Storage. Back in 2011, Pure was the first to market with an all-flash enterprise storage array, but nearly six years later flash SAN is a much more competitive market. I wanted to explain a bit about why Pure's three principles of smart storage - effortless, efficient and evergreen - still make it special, and why the two of us are building a closer partnership.

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A couple of weeks back I was lucky enough to head to Nashville, to attend Palo Alto Networks' (PAN's) global sales kickoff for 2017. It was an amazing conference, not least because of its size: over three days, about 3,400 delegates got to mingle with PAN's finest, getting briefed on the year ahead through a series of presentations and networking events.

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