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Ideal announces brand refresh at 10-year milestone

1 March 2019

Ideal, the Brighton-based managed services and IT infrastructure provider, today announces its new company strapline ‘Create. Protect. Accelerate’ which crystallises the brand promise to its customers.The brand update comes as Ideal celebrates a decade in business. In 2009, Ideal started with one man and a desk, and the company has successfully grown into an established independent SME with over 60 staff and is seen as a local employer of choice in the South East.

Mike Henson, Managing Director, commented: “As we approached our 10-year anniversary, it felt like the right time to reflect on our brand promise and what this really means to our customers and key stakeholders. Our business, and the market place we operate in, has significantly transformed and we want to be clear on what Ideal stands for and the benefits these bring to our customers.”

While the vibrant visual brand identity has been retained, the new strapline now better represents the three core pillars of the brand:

  • Create value – Every day we liberate customers from technical debt and alleviate stretched IT teams. By offering our exceptional 24/7 managed services we free customers up to demonstrate innovation and help them focus on what matters most.
  • Protect your world – We better protect our customers’ business, their estate and their reputation by stopping threats and keeping them out of harm’s way. We look after their complex infrastructure, as if it were our own, and help them clearly see what’s happening on their network.
  • Accelerate change – We help IT teams enable disruptive tech that expedites change in their business. Technology that is agile, innovative and impactful. Our aim is to deliver transformative technology that drives results.

Follow us on twitter here to watch our brand launch and 10-year milestone unfold.

“Our strapline is built entirely on our ‘think-customer’ philosophy, but our brand promise goes much deeper than this,” comments Dave Hughes, Head of Marketing. “We are completely  committed to our customers and go above and beyond to deliver exceptional results for them. We have a reputation for putting our customers first, delivering innovative solutions that drive positive changes, and feel our new strapline reflects this.”

In the last 10 years, Ideal has grown from a network-specialist business into a managed service provider with an extensive portfolio and customer base spanning all industries. Offering expertise in networks, security, collaboration and platform, we design, deliver and manage core technology for decision makers.

“By delivering exceptional customer service, continually investing in staff and by selecting technology vendors that are at the top of their game, we are able to offer solutions and exceptional delivery that transforms enterprises and guarantees results. We truly do help our customers create value, protect their world and accelerate change,” says Mick McLean, Solutions Director.


 Ideal Ltd Primary Logo CMYK A-1

About Ideal


Ideal – the experts in networks, security, collaboration and platforms. We design, deliver and manage core technology for decision makers. Offering innovative solutions and exceptional delivery that transforms enterprises and guarantees results.

We help you create value, protect your world and accelerate change. Everything managed, everything secure. Ideal.


For more information about Ideal, please contact:

Dave Hughes

Head of Marketing

T: 01273 957536