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Ideal news - Rob Smyth appointed as sales director

22 January 2017

Ideal is pleased to announce the appointment of Rob Smyth as sales director. Rob will develop the company’s sales teams and capabilities to meet the challenges and opportunities of our continued growth.

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Prior to joining Ideal, Rob was head of sales, UK and Ireland at EIZO UK, a leading monitor manufacturer providing solutions for business enterprise, graphics, medical, operating rooms, industrial, gaming and air traffic control. He has also previously held senior sales management roles at Keltec, Project Network and Insight.

Commenting on his new role, Rob said: “Once I met the team here at Ideal, I was excited about the opportunity to work with a company that so obviously places delivering a great customer experience at the core of what it does. The talent in the organisation, combined with its great customer and vendor relationships, creates a platform to expand both the scope and the scale of its business over the coming years.”

Rob’s appointment allows Mo Merrick, who has been sales director since he and Claire Hopkins founded Ideal in 2009, to apply his business development and entrepreneurial skills in a founding director role, focusing on strategic engagement with customers and partners.

Our managing director, Mike Henson, added: “I’m delighted to welcome Rob to Ideal. Rob’s personality, skills and experience are a great fit with our think customer mind-set and he will clearly be another voice of the customer within the business. We’re really pleased to be gaining his insight and expertise for this next phase of our journey.”


Header image: Pixabay, CC0 Public Domain