Our Leadership Team

The Ideal Leadership Team work closely with customers as well the wider team to keep the business moving forward.

Our Leadership Team members include:

Tim Gaynor, Chief Executive

Tim Gaynor

Chief Executive Officer

Tim was Chief Finance Officer (CFO) at Ideal for over 3 years. Following the acquisition by TBS Group in July 2026, Tim has now stepped up to be Chief Executive Officer (CEO), providing continuity with fresh leadership for the new era.

Tim has worked at C-Level for many years, leading teams in early-stage and established businesses through the investment cycle. With a strong focus on data-driven decision-making, Tim is committed to promoting transparency and maintaining the organisation’s financial strength while growing sales throughout the UK and Europe.

Emily Bignell, Chief People Officer

Emily Bignell

Chief People Officer

With over a decade working in People and Culture, Emily has spent her career building inclusive, high-performing environments where individuals and teams can thrive. She has led cultural initiatives across growing businesses, with a particular focus on leadership development, employee experience, and organisational change.

Passionate about creating meaningful growth opportunities, Emily spearheaded the launch of the Ideal Academy and is committed to shaping a culture built on trust, fairness and open communication.

Pat White, Chief Operations Officer

Pat White

Chief Operations Officer

With over 25 years in IT, Pat has led high-profile, customer-facing technical teams across ISPs, internal IT, outsourcing, and systems integrators. His experience spans project engineering and operational service delivery, giving him a deep understanding of how to drive performance and resilience in complex environments.

Pat believes strong relationships are built on trust, reliability, and a touch of fun. He fosters a culture of ownership, continuous improvement and empowerment, bridging strategy with execution by aligning people, processes and technology to deliver brilliant outcomes.

Rich Evans, Chief Solutions Officer

Richard Evans

Chief Solutions Officer

Richard has over 20 years’ experience working across networks and connectivity, wireless, security, A/V and collaboration in both the private and public sectors. Starting out as a Network Engineer, he quickly moved through Pre-Sales to CTO roles with Cisco Gold Partners, delivering complex solutions at the very highest level.

Rich drives our Pre-Sales technical leadership, building new solution stacks while continuing to develop our valued vendor relationships.